Naming a product or company is crucial in setting it apart from competitors and attracting customers. A name that resonates with customers can evoke positive associations and create a lasting brand identity. While some may have a brilliant idea for a name out of nowhere, most often the process involves a lot of research and analysis. Here are some key steps to follow: Research and Analysis: Start by studying the market and identifying competitors, trends, and the target audience. Determine what makes the product unique and brainstorm ideas based on these insights. Variant Generation: Choose key parameters for the name, including originality, simplicity, attractiveness, modernity and durability. Search for inspiration…
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